Indiana University Athletics
10/28/2026 10:00:00 AM | General
BLOOMINGTON, Ind. — Indiana University Athletics and Smithville are proud to announce a five-year partnership extension, reaffirming Smithville as the Official Telecommunications Partner of IU Athletics.
This multi-year agreement builds upon decades of dedicated partnership and mutual support, further cementing a longstanding alliance rooted in Monroe County and the state of Indiana. The extension of this agreement was secured by IU Athletics multimedia rightsholder IU Sports Properties.
The renewed partnership spans a wide breadth of Indiana University Athletics' 24 varsity programs, with an intentional and elevated focus on supporting IU's women's sports programs. By championing women's athletics alongside the broader department, Smithville continues to demonstrate its deep commitment to empowering all of IU's 600-plus student-athletes to succeed athletically and academically.
"Smithville has been a foundational partner for our department with its long-standing commitment to our student-athletes," said IU Vice President and Director of Athletics Scott Dolson. "In everything they do, Smithville matches our own pursuit of excellence. I want to thank Darby McCarty, Cullen McCarty and the entire Smithville team for their unwavering support."
"Indiana University Athletics represents excellence, tradition, and a deep connection to communities across Indiana, making this partnership a natural fit for Smithville. We're especially pleased to continue supporting the growth and visibility of IU's women's athletics programs," said Darby A. McCarty, CEO of Smithville. "As we expand our fiber network, our new "Don't Sweat the Switch" campaign reinforces a simple message: switching to a better internet experience doesn't have to be complicated."
"IU Athletics gives us an incredible opportunity to connect with fans across Indiana and share the Smithville story," said Cullen McCarty, Executive Vice President of Smithville. "Through our "Don't Sweat the Switch" campaign, we're highlighting that upgrading to a better internet experience is simple and stress-free with Smithville. We're excited to continue this partnership and help more Hoosiers discover the difference local service can make."
About Smithville
Nationally recognized for over a decade as a Top 100 Broadband Company, privately owned Smithville is Indiana's largest independent telecom company with more than 200 employees. As a fifth-generation, family-owned business, Smithville has been committed to delivering fast and reliable connectivity and legendary service to its customers for over a century. In addition to its residential and Smart Home services, Smithville provides commercial fiber-based connectivity and Smart Business technology for businesses, university campuses, biotechnology companies, healthcare providers, government offices, residential centers, and other anchor institutions, including the WestGate @ Crane Technology Park and the Purdue Research Park. The company currently serves about 24,000 businesses and residences in southern and central Indiana. For more information, please visit www.smithville.com.
About IU Athletics
Indiana University Athletics supports more than 600 student-athletes across 24 varsity programs, competing proudly in the Big Ten Conference. Rooted in a rich tradition of academic excellence and athletic achievement, IU's programs have combined to win 26 national team championships, with the most recent coming in football in 2025.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
This multi-year agreement builds upon decades of dedicated partnership and mutual support, further cementing a longstanding alliance rooted in Monroe County and the state of Indiana. The extension of this agreement was secured by IU Athletics multimedia rightsholder IU Sports Properties.
The renewed partnership spans a wide breadth of Indiana University Athletics' 24 varsity programs, with an intentional and elevated focus on supporting IU's women's sports programs. By championing women's athletics alongside the broader department, Smithville continues to demonstrate its deep commitment to empowering all of IU's 600-plus student-athletes to succeed athletically and academically.
"Smithville has been a foundational partner for our department with its long-standing commitment to our student-athletes," said IU Vice President and Director of Athletics Scott Dolson. "In everything they do, Smithville matches our own pursuit of excellence. I want to thank Darby McCarty, Cullen McCarty and the entire Smithville team for their unwavering support."
"Indiana University Athletics represents excellence, tradition, and a deep connection to communities across Indiana, making this partnership a natural fit for Smithville. We're especially pleased to continue supporting the growth and visibility of IU's women's athletics programs," said Darby A. McCarty, CEO of Smithville. "As we expand our fiber network, our new "Don't Sweat the Switch" campaign reinforces a simple message: switching to a better internet experience doesn't have to be complicated."
"IU Athletics gives us an incredible opportunity to connect with fans across Indiana and share the Smithville story," said Cullen McCarty, Executive Vice President of Smithville. "Through our "Don't Sweat the Switch" campaign, we're highlighting that upgrading to a better internet experience is simple and stress-free with Smithville. We're excited to continue this partnership and help more Hoosiers discover the difference local service can make."
About Smithville
Nationally recognized for over a decade as a Top 100 Broadband Company, privately owned Smithville is Indiana's largest independent telecom company with more than 200 employees. As a fifth-generation, family-owned business, Smithville has been committed to delivering fast and reliable connectivity and legendary service to its customers for over a century. In addition to its residential and Smart Home services, Smithville provides commercial fiber-based connectivity and Smart Business technology for businesses, university campuses, biotechnology companies, healthcare providers, government offices, residential centers, and other anchor institutions, including the WestGate @ Crane Technology Park and the Purdue Research Park. The company currently serves about 24,000 businesses and residences in southern and central Indiana. For more information, please visit www.smithville.com.
About IU Athletics
Indiana University Athletics supports more than 600 student-athletes across 24 varsity programs, competing proudly in the Big Ten Conference. Rooted in a rich tradition of academic excellence and athletic achievement, IU's programs have combined to win 26 national team championships, with the most recent coming in football in 2025.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative revenue generation solutions, student-athlete marketing initiatives, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Wednesday, October 28
Wednesday, October 28
Wednesday, October 28
Wednesday, October 28