Indiana University Athletics
Indiana University Athletics Announces Five-Year Extension of Flagship Radio Partnership with Sound Management
3/23/2026 11:00:00 AM | Baseball, Football, General, Men's Basketball, Women's Basketball
BLOOMINGTON, Ind. – Indiana University Athletics, in partnership with IU Sports Properties (Learfield), is proud to announce a five-year extension of its broadcast agreement with Sound Management.
The new agreement, which officially takes effect July 1, 2026, reaffirms the long-standing relationship between IU Athletics and its flagship Bloomington radio stations, providing a consistent and high-quality home for Bloomington-area fans to follow their favorite Hoosier teams.
Under the terms of the extension, WHCC 105.1 FM (Hoosier Country) will continue its role as the primary flagship home for:
In addition to serving as the radio home for Bloomington-area Hoosier fans to follow their favorite IU teams, Sound Management will remain a staple of the Indiana Football gameday experience. WHCC Hoosier Country 105.1 FM will continue its popular live activations at IU Football tailgates, bringing live entertainment and a festive atmosphere to B-Town Boulevard.
"Our partnership with Sound Management has been a cornerstone of how we connect with our fans in Bloomington and beyond," said Indiana University Vice President and Director of Intercollegiate Athletics Scott Dolson. "Stability in our flagship broadcasts is vital, and we are thrilled that Hoosier fans can continue to rely on 105.1 FM and 96.7 FM for elite coverage of our football, basketball, and baseball programs. Sound Management shares our passion for IU Athletics, and this extension ensures that the energy of our programs remains accessible to the entire Cream and Crimson faithful."
The new agreement, which officially takes effect July 1, 2026, reaffirms the long-standing relationship between IU Athletics and its flagship Bloomington radio stations, providing a consistent and high-quality home for Bloomington-area fans to follow their favorite Hoosier teams.
Under the terms of the extension, WHCC 105.1 FM (Hoosier Country) will continue its role as the primary flagship home for:
- Indiana Football and Men's Basketball game broadcasts.
- The weekly Inside IU Football and Inside IU Basketball coaches' shows.
- A robust slate of regular-season Indiana Baseball games and all post-season matchups. (WHCC online will carry all IU Baseball regular season and postseasons games).
In addition to serving as the radio home for Bloomington-area Hoosier fans to follow their favorite IU teams, Sound Management will remain a staple of the Indiana Football gameday experience. WHCC Hoosier Country 105.1 FM will continue its popular live activations at IU Football tailgates, bringing live entertainment and a festive atmosphere to B-Town Boulevard.
"Our partnership with Sound Management has been a cornerstone of how we connect with our fans in Bloomington and beyond," said Indiana University Vice President and Director of Intercollegiate Athletics Scott Dolson. "Stability in our flagship broadcasts is vital, and we are thrilled that Hoosier fans can continue to rely on 105.1 FM and 96.7 FM for elite coverage of our football, basketball, and baseball programs. Sound Management shares our passion for IU Athletics, and this extension ensures that the energy of our programs remains accessible to the entire Cream and Crimson faithful."
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